WhatsApp Has Become Free Forever & AdFree Too After Reaching 990 Million Users.
This news came from New Delhi after the Facebook held company noticed slower growth after the inception of 0.99 cents subscription fee post the first year of free usage, especially in the developing countries. Thus, WhatsApp is now completely free for lifetime.
The announcement implies that Facebook-owned WhatsApp will be potentially forfeiting hundreds of millions of profits from ads and subscription fees which is a very critical step towards increasing its user base, particularly in the developing countries. This messaging service allows an inexpensive, quick and easy way to share pictures, videos and text among friends serving as the first major instant messaging platform. It leverages the ease of usage and user experience as its pillars of success, which has already paid off well with over 990 million users till date. The application is available for all major operating systems, including Java and Symbian based OSes and is particularly popular in Europe, parts of Asia, South America, having witnessed an incredible growth in the past years in pace with smart phone growth and penetration in these regions.
The decision comes after their bosses witnessed a slowdown in growth after the inception of a subscription fee of 0.99 cents. This is although very minimal, but the banking infrastructure in developing countries is so weak that it is nearly impossible for everyone, majorly first-time smart phone users, to keep a track of the subscription and the deadline for payments and find a way to pay. The price is not a factor, but the ability to hand over that very small amount of money is a bottleneck in the current scenario and the company is not ready to let it slow down its growth any longer.
Their spokesperson commented that they have noticed that most of the people do not have a credit or debit card and after the first year of usage they are worried that they will lose contact with their friends and families, and this is buggy for the company too as it risks losing a major number of users due to inability to extend their subscription. Hence, they have decided to remove the fees from the various versions in the market over the next weeks and ultimately make WhatsApp free for lifetime. Thus, it is sure that they are taking care of their user base in the best way possible to further expand in the other regions.